Graphic Design Agency Services
In today’s fast-paced media landscape, graphic design remains a vital component of effective advertising. Whether in print, television, or outdoor media, strong visuals capture attention, communicate messages clearly, and reinforce brand identity. Even as digital platforms continue to expand, traditional media still relies on high-quality graphic designs to make an impact. From eye-catching billboards to compelling magazine ads, well-crafted visuals help businesses connect with their audiences in meaningful ways.
At Ottaway Communications, we understand the power graphic designs have in traditional media. As a full-service media buying agency, we combine strategic advertising expertise with professional graphic design services to create visually compelling campaigns. Our team specializes in designing print ads, outdoor signage, direct mail pieces, and other traditional marketing materials that align with your brand’s goals. By blending creativity with industry insights, we ensure your message reaches and impacts its targeted audience.
Graphic Design Agency Services FAQ
- What Types of Graphic Design Services Do Media Buying Agencies Offer?
- How Do Media Buying Companies Ensure the Graphic Design Aligns with Our Brand Identity?
- Can Media Buying Agencies Provide Examples of Past Graphic Design Projects?
- How Do Media Buying Companies Optimize Designs for Different Media Channels?
- Do Media Buying Companies Offer Copywriting and Content Creation Alongside Graphic Design Services?
- What Are Media Buying Agencies’ Pricing Structures for Graphic Design Services?
Our Graphic Design Services
Print Media Design
We specialize in creating visually stimulating graphic designs for a variety of print media, including newspapers, magazines, and direct mail campaigns, with the intention of ensuring your message stands out in a competitive market.
Outdoor & Billboard Design
Since 1999, we’ve been creating bold and impactful designs for billboards, transit ads, and outdoor signage that capture the attention of targeted audiences within highly populated areas.
Branding & Logo Design
Our team develops unique and memorable logos and branding materials that establish a strong visual identity and reinforce brand recognition across all traditional media platforms.
Marketing Collateral Design
From brochures and flyers to trade show materials, we develop high-quality graphic designs meant to enhance your brand’s identity.
What Types of Graphic Design Services Do Media Buying Agencies Offer?
Media buying agencies offer a range of graphic design services tailored to support traditional and digital advertising campaigns. “Graphic designs for advertising may involve posters, billboard ads, and creating graphics for printed magazines and flyers,” Andacademy.com explains. Some media buying companies also create materials for company branding, such as brochures and business cards. Additionally, many agencies extend their expertise to digital assets like banner ads, email templates, and social media graphics to ensure a cohesive marketing strategy across all platforms.
At Ottaway Communications, we specialize in crafting visually compelling designs that enhance the effectiveness of traditional media campaigns. Our team creates high-quality print ads, direct mail pieces, and large-format graphics optimized for outdoor and transit advertising. We also design digital assets that seamlessly integrate with traditional advertising efforts, ensuring brand consistency across all touchpoints. “We are experienced in creating a variety of designs across a variety of industries and channels,” states our President and founder, Bob Ottaway.
How Do Media Buying Companies Ensure the Graphic Design Aligns with Our Brand Identity?
Media buying agencies align graphic design with a company’s brand identity by following established brand guidelines, conducting in-depth research, and maintaining close communication with clients. They ensure consistency in color schemes, typography, imagery, and messaging across all advertising materials. In addition, media buying companies tailor their designs to reflect your brand’s core values. “Your core values should be reflected in everything you do, and it only makes sense that the story you tell should incorporate these as much as possible,” The Branding Journal notes. Many agencies also provide branding services to refine a company’s visual identity before developing tailored advertisements.
Ottaway Communications takes a strategic approach to brand alignment in every design project. We begin with a thorough brand discovery process, reviewing existing materials and discussing brand vision with clients. Our designers work collaboratively to ensure that every visual element—from logo placement to font selection—reinforces your brand’s identity while maximizing the impact of traditional media campaigns. “We recognize the importance of staying true to your brand to help make a connection in the prospect’s mind,” says our President and founder, Bob Ottaway.
Can Media Buying Agencies Provide Examples of Past Graphic Design Projects?
Most media buying agencies maintain a portfolio of past graphic design projects, showcasing their ability to create effective advertising materials. These portfolios often include examples of print ads, billboards, direct mail pieces, and digital campaign assets. “Agencies walk the client through the design process. Explaining their research, inspiration, and how they arrived at their design decisions. This shows that their design is thoughtful and grounded in strategy,” Roozrang.com highlights. Reviewing past work helps clients assess an agency’s design style, creative range, and industry experience.
At Ottaway Communications, we provide a comprehensive portfolio of successful graphic design projects across various industries, from movie theaters to moving companies. We’ve created high-impact visuals such as print ads and outdoor signage, all with the intention of helping businesses achieve their marketing goals. Take a look at our case studies page to read about some of our success stories and learn about some of the eye-catching graphic designs we’ve been able to create for different clients. “We’re able to provide examples of past projects to help you get an idea of what our graphic designers can do, whether it’s a design for a billboard, brochure, or banner ad,” affirms our President and founder, Bob Ottaway.
How Do Media Buying Companies Optimize Designs for Different Media Channels?
Graphic designs for traditional media must be adapted for different channels to ensure effectiveness. “This can be as simple as designing single page layouts for newspapers, or as advanced as building multi-page magazines spreads, brochures, or even full books,” Nobel Desktop suggests, “As well as building or modifying product branding, packing, logos, or other important marketing materials.” Media buying agencies also consider factors like print resolution, color formats, layout constraints, and viewing distances when creating designs. For example, a billboard design must feature bold typography and minimal text to be readable from a distance, while a magazine ad can include more detailed messaging and imagery.
Ottaway Communications ensures that each design is optimized for its intended medium, whether it’s a full-page magazine ad or a transit poster. Our team understands the technical requirements and best practices for various advertising formats, allowing us to create visuals that capture people’s attention and drive consumer engagement. “We tailor every design to the specific media outlet while also staying true to your brand’s identity,” emphasizes our Preisdent and founder, Bob Ottaway.
Do Media Buying Companies Offer Copywriting and Content Creation Alongside Graphic Design Services?
Many media buying agencies offer copywriting and content creation services in addition to graphic design. Strong visuals must be paired with compelling messaging to create effective advertisements. Agencies often have in-house copywriters or collaborate with content specialists to develop engaging headlines, body copy, and calls to action that enhance the overall design. According to Riverside.fm, media buying companies offer other copywriting services, including “writing long-form analyses, reviews, or reports, and press-oriented announcements.”
At Ottaway Communications, we offer integrated creative services that combine expert copywriting with top-tier graphic designs. Our team crafts persuasive ad copy that aligns with visual elements, ensuring a cohesive message across all media formats. Whether it’s a punchy tagline for a print ad or a compelling call to action for a direct mail campaign, we are able to develop content that complements and elevates the design. “Our graphic designers and content creators collaborate to create a campaign that best reflects the goals of the client,” highlights our founder and President, Bob Ottaway.
What Are Media Buying Agencies’ Pricing Structures for Graphic Design Services?
Media buying agencies typically offer several pricing structures for graphic design services. Some charge per project, while others bill hourly or as part of a bundled media buying package. Pricing often depends on factors such as design complexity, the number of revisions required, and the type of media the design is intended for. “Agencies are hired for specific projects with clear start and end dates,” tells Resource Guru, “This could include a brand overhaul, website development, or a campaign launch.” Because of this, many media buying agencies will base their pricing structure on the project itself. The best way to find out what a media buying company charges clients for their graphic design services is by requesting a free consultation. This can be done over the phone or in person.
At Ottaway Communications, we tailor our rates on a project-by-project basis rather than a standstill structure. Our prices vary based on the complexity, scope, the type of design format, and whether you request additional services. As a family-owned and operated media buying business, we prefer to work closely with each client, understanding their needs before putting together an exact estimate. “Since 1999, we’ve been committed to providing transparent and competitive prices for each of our clients,” emphasizes our founder and President, Bob Ottaway. To get a better picture of our graphic design rates, schedule your free consultation by calling (248) 637-4600 or filling out our online form.
Get Your Free Basic Consultation
It is common to have questions, which is why we offer a free basic consultation. This is simply a meeting to get you pointed in the right direction. There is absolutely no obligation necessary. If you’re interested in learning more, please fill out our Free Basic Consultation Request Form or give us a call today at (248) 637-4600
