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Many consumers dislike ads that distract them from reading an article, browsing a website or watching a video. Traditional ads are more appealing as it gives the person the ability to choose, to a degree, whether or not to take in the ad. Consumers can choose to look at or avoid print ads, flyers or […]

As we continue to evolve in an ever-increasing digitally-focused world, many tend to think that traditional media and traditional marketing is a thing of the past. This though, is not true, even in 2021, traditional media still plays an important role in your advertising plan. Utilizing both traditional and digital media, you can maximize both […]

Over-the-top or OTT is a media service that streams media through the use of the internet. OTT platforms include platforms like Roku or Apple TV that provide you OTT services which are streaming services like Netflix or Hulu and in the past few years they have gained some major traction. More and more people these […]

Traditional Media vs. Digital Media As digital marketing becomes more prevalent, it brings up the debate of whether traditional media is still beneficial to implement in your marketing strategies. Though digital media has certainly gained more traction over the years and seems to be reaching consumers more, this is not necessarily always the case. First, […]