In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience. One method that’s gaining significant traction is O-T-T (Over-The-Top) advertising. Let’s dive into how this powerful tool can help grow your business. What Is...

Nowadays, many people use their internet connection to watch TV rather than a traditional cable hookup or broadcast antenna. Users of CTV devices and smart TVs need to be connected to the internet in order to use Over The...

I have “television” in quotes because it’s bifurcated into several mediums of distribution, and it continues to change.  Here’s what you should know: BROADCAST DOWN TO 20%:  That’s right, your almighty over-the-air stations are now only accounting for 20%...

Traditional media has transitioned from being the only main form of media people consume to sharing that spotlight with digital media. Just as the rise of the digital age has changed the way the world operates, it has changed...

If all business owners have one thing in common, it would be their constantly busy schedules. When you own a business, there is always something to do. Whether handling financials, day-to-day operations, pitching new clients, or hiring more people,...

As we continue to evolve in an ever-increasing digitally-focused world, many tend to think that traditional media and traditional marketing is a thing of the past. This though, is not true, even in the present day, traditional media still...

Over-The-Top or O-T-T is a media service that streams media through the use of the internet. O-T-T platforms include platforms like Roku or Apple TV that provide you O-T-T services which are streaming services like Netflix or Hulu and...

Traditional Media vs. Digital Media As digital marketing becomes more prevalent, it brings up the debate of whether traditional media is still beneficial to implement in your marketing strategies. Though digital media has certainly gained more traction over the...