Over-the-top or OTT is a media service that streams media through the use of the internet. OTT platforms include platforms like Roku or Apple TV that provide you OTT services which are streaming services like Netflix or Hulu and in the past few years they have gained some major traction. More and more people these […]
Traditional Media vs. Digital Media As digital marketing becomes more prevalent, it brings up the debate of whether traditional media is still beneficial to implement in your marketing strategies. Though digital media has certainly gained more traction over the years and seems to be reaching consumers more, this is not necessarily always the case. First, […]
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