Broadcast TV Media Buying

Broadcast TV is one of the best choices for advertising if you want to reach a broad audience. Broadcast includes some of the most-watched channels for traditional TV in the United States, so it is an important medium to consider when you are planning out your marketing strategies for your business.

Here at Ottaway Communications, we understand the importance of including broadcast TV advertising in your marketing campaigns. We have over 30 years of experience and expertise in both Digital and traditional advertising to help you understand what channels your target audience is watching and when they are watching them.

Programmatic media buying requires a lot of research to understand the viewing habits of your target audience. With our knowledge and data-driven strategy, we can make this process easy for you and take care of the media buying process for you.

What is Broadcast TV?

Broadcast TV has the most commonly watched channels since it is accessible to virtually anyone with a TV set.

This medium uses public airwaves to transmit its programs. This means that essentially anyone with a TV set that is within range of these airwaves will be able to access these channels at no cost.

The value that broadcast brings for advertising is that it allows you to relay your message to a broad audience which you can segment out of your general target audience. Broadcast channels gain their revenue through advertising and are big well-known channels such as ABC, CBS, FOX and NBC. These channels draw the biggest audiences in the United States by far, so it is a great opportunity for a large reach of your specific audience.

Of course, TV advertising in general gives you the benefit of using audio and visuals to engage your audience. By being able to utilize both visual and audio there are endless options on how to relay your message in a unique and eye-catching way.

Broadcast gives you the opportunity to get your ad out to both a national or local audience.

Our Broadcast TV Media buying Services

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Our goal here at Ottaway Communications is to help you get the best TV spot placement for your business to reach your target audience. We use all of the latest metrics and data for TV advertising to get the best understanding of your target audience.

We have over 30 years of experience, so we know just how to find the best programs to advertise your business. We look at what your audience is watching and at what times of the day so you can have optimal reach.

Digital advertising has taken over as a key tool in marketing your brand, but TV has remained through it all, and it is a key component in reaching a broad audience. We have experience in both digital and traditional advertising, so we understand this and work with you to pinpoint your target audience, so you don’t waste your time or money.

It can be hard to understand the media buying process. As experienced media buyers, we can help place your advertising campaign in the best ad spaces to reach your audience and get the best return on investment.

We understand the media buying strategy for programmatic advertising and will work with you in placing your ads. From research, planning and buying to post-buy analysis and reporting, we have your TV advertising campaign covered from start to finish.

If you are interested in working with Ottaway Communications or have any questions, you can give us a call today at (248) 637-4600.

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