Bob Ottaway

As we continue to evolve in an ever-increasing digitally-focused world, many tend to think that traditional media and traditional marketing is a thing of the past. This though, is not true, even in the present day, traditional media still...

Over-The-Top or O-T-T is a media service that streams media through the use of the internet. O-T-T platforms include platforms like Roku or Apple TV that provide you O-T-T services which are streaming services like Netflix or Hulu and...

Traditional Media vs. Digital Media As digital marketing becomes more prevalent, it brings up the debate of whether traditional media is still beneficial to implement in your marketing strategies. Though digital media has certainly gained more traction over the...