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How OTT Advertising Can Grow Your Business

Posted on October 1, 2024 by Bob Ottaway

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience. One method that’s gaining significant traction is O-T-T (Over-The-Top) advertising. Let’s dive into how this powerful tool can help grow your business. What Is...

Advertising

someone holding a remote watching sports

CTV is Taking Over Linear: The Breakdown

Posted on October 5, 2023 by Bob Ottaway

Nowadays, many people use their internet connection to watch TV rather than a traditional cable hookup or broadcast antenna. Users of CTV devices and smart TVs need to be connected to the internet in order to use Over The...

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couple watching a streaming service on their couch

“TELEVISION” VIEWERSHIP TODAY

Posted on August 22, 2023 by Bob Ottaway

I have “television” in quotes because it’s bifurcated into several mediums of distribution, and it continues to change. Here’s what you should know: BROADCAST DOWN TO 20%: That’s right, your almighty over-the-air stations are now only accounting for 20%...

Advertising

4 Reasons Traditional Media is Still Important in 2023

Posted on July 5, 2023 by Bob Ottaway

Traditional media has transitioned from being the only main form of media people consume to sharing that spotlight with digital media. Just as the rise of the digital age has changed the way the world operates, it has changed...

Advertising

8 Benefits of Partnering with a Media Buying Agency

Posted on May 16, 2023 by Bob Ottaway

If all business owners have one thing in common, it would be their constantly busy schedules. When you own a business, there is always something to do. Whether handling financials, day-to-day operations, pitching new clients, or hiring more people,...

Tips

Tips for Choosing A Traditional Advertising Agency in Detroit

Posted on May 12, 2022 by Bob Ottaway

Many consumers dislike ads that distract them from reading an article, browsing a website or watching a video. Traditional ads are more appealing as it gives the person the ability to choose, to a degree, whether or not to...

Advertising

5 Reasons Why Traditional Media is Still Important Today

Posted on July 1, 2021 by Bob Ottaway

As we continue to evolve in an ever-increasing digitally-focused world, many tend to think that traditional media and traditional marketing is a thing of the past. This though, is not true, even in the present day, traditional media still...

Advertising

The Importance of OTT Advertising in Detroit and Why it is Growing

Posted on May 11, 2021 by Bob Ottaway

Over-the-top or OTT is a media service that streams media through the use of the internet. OTT platforms include platforms like Roku or Apple TV that provide you OTT services which are streaming services like Netflix or Hulu and...

Advertising

The State of Traditional Media in Detroit Today (2021)

Posted on April 29, 2021 by Bob Ottaway

Traditional Media vs. Digital Media As digital marketing becomes more prevalent, it brings up the debate of whether traditional media is still beneficial to implement in your marketing strategies. Though digital media has certainly gained more traction over the...

How OTT Advertising Can Grow Your Business

CTV is Taking Over Linear: The Breakdown

“TELEVISION” VIEWERSHIP TODAY

4 Reasons Traditional Media is Still Important in 2023

8 Benefits of Partnering with a Media Buying Agency

Tips for Choosing A Traditional Advertising Agency in Detroit

5 Reasons Why Traditional Media is Still Important Today

The Importance of OTT Advertising in Detroit and Why it is Growing

The State of Traditional Media in Detroit Today (2021)

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