Client's Needs
Client Challenge: Standing apart in the world of roofers is difficult. With a large amount of competition and a consumer base that doesn’t see much of a difference between brands, it can be difficult to be the company that people turn to when they need roofing help. It made it even more difficult as this Port Huron-based company outgrew its home turf and set its sights on the bigger markets of Macomb County and Oakland County. This meant we were targeting people that were far less familiar with the brand and going against even more competition.
Our Solution: With everything that this roofing company faced, it was clear that only using one medium was not going to cut it. We had to use a strategic mix of media to get the attention needed to get the phones ringing.
With that plan in mind, we have since set up a few different campaigns that we have mixed together over the years. This has included a billboard campaign, print advertising with a focus on coupons, and a focus on digital as well with Google Ads and search engine optimization. With this game plan in place, we have been able to increase their lead generation and will continue to do so.
