Client's Needs
Key Results
- Sent over 1500 letters to cosmetic practices across the country over a period of three months
- Helped to generate a great deal of interest in Cosmetic Surgery Marketers services, leading to several meetings scheduled with potential clients
- Researched and created a list of over 500 addresses of cosmetic surgeons across the country on behalf of our client
The Problem
Cosmetic Surgery Marketers, a digital marketing and sales consulting company, came to us in October of 2025 because they were having difficulties getting their brand in front of cosmetic practices across the country.
- Cosmetic Surgery Marketers was a new digital marketing agency looking to increase brand awareness in cosmetic surgery practices across the country and find new potential clients
- Cosmetic surgeons are often overlooked in favor of plastic surgeons by most mailing agencies so our client wasn’t able to find a list of addresses for their mailing.
The Process
Since a list of cosmetic surgery practices from across the country did not exist, the first task our team had to complete was building a list from scratch.
- We targeted cities across the country based on which areas ranked highest in DMA data collected from the US TV Database.
- We collected addresses from over 500 cosmetic practices from high income areas like New York, Los Angeles, and Chicago.
- We designed a letterhead and wrote copy for a letter that we then sent to each contact we discovered.
The Solution
We sent one direct mail piece out each month for our client starting in November of 2025 and continuing to today in February 2026. Each month, we wrote a new letter detailing a different service our client wanted to highlight.
- To date, we have sent over 1,500 direct mail pieces to cosmetic surgeons across the country.
- Our client has reported several cosmetic doctors have called or emailed their agency and mentioned our letters as being the reason for their interest.
