Client's Needs
Client Challenge: With a number of movie theatre chains out there, sticking out in the crowd was difficult for MJR Digital Cinemas. They needed a strategy to separate them from the pack and become the premier destination for moviegoers in Michigan.
Our Solution: Here at Ottaway Communications, we place a high value on positioning. We believe that, while we can get your eyeballs, it doesn’t matter if you are just another option in your industry. Without positioning, your competitors will attract the customers that you want.
In the movie theatre industry, many focus on luxury with things like recliners and fancy drinks. To separate MJR Digital Cinemas, we set out to position them with a focus on fun as well.
For those in the area, you may already be familiar with what we did. In fact, your mind may have gone to the famous jingle that we put together for them back in 2002 and they have used for decades and still use today. While we may not have been a part of the claps, that came naturally from moviegoers, we are proud to have been able to add a fun element to the brand in a way that sticks in people’s minds.
With our help, they grew from 100 to more than 200 screens today!
