Client's Needs
Client Challenge: Due to the nature of running a county, the Treasurer’s Department, Parks Department, the Executive Office and a number of other departments for the county all need media buying help with a quick turnaround.
These departments have needed work on billboards, TV, radio, newspaper, and more.
Our Solution: With Oakland County, we have been able to be a marketing resource and to show just how full-service of an agency we are.
As we have been working with them since 2001, we have been able to work with Oakland County on a number of projects. The biggest aspect of this has been media buying. We have forged relationships with a number of broadcast channels, dating back to our start in the radio industry. We have used these relationships to secure great opportunities and efficient buys that don’t hold up the client.
On top of media buying, we have handled other forms of traditional advertising, including billboards and TV ads.
Recently, we received an inquiry about making a purchase on billboards. However, we looked and the billboard rates and weren’t happy with where they were at the time. Recognizing that the client’s needs weren’t best met with billboards at that time, we made the recommendation to turn toward digital for that specific campaign. We ended up creating a digital campaign for their Parks Department that met their needs.
